Measuring the Constructs of Impulse Buying, Cognitive Dissonance, and Affect State

Giovanni Mattia (), Alessio Di Leo () and Ludovica Principato ()
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Giovanni Mattia: Roma Tre University
Alessio Di Leo: La Sapienza University
Ludovica Principato: Roma Tre University

Chapter Chapter 5 in Online Impulse Buying and Cognitive Dissonance, 2021, pp 31-36 from Springer

Abstract: Abstract The chapter presents the scales which will be adopted in the empirical study (Chap. 10 ) to measure the constructs of impulse buying, cognitive dissonance, and affect state. In particular, the impulse buying tendency scale, the Sweeney scale, and the PANAS scale will be used. The functioning of each scale is described, alongside their experimental validation.

Keywords: Impulse buying tendency scale; Sweeney scale; PANAS scale; validation (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-65923-3_5

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DOI: 10.1007/978-3-030-65923-3_5

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