On-line Consumer Behavior and Technology Acceptance Models

Giovanni Mattia (), Alessio Di Leo () and Ludovica Principato ()
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Giovanni Mattia: Roma Tre University
Alessio Di Leo: La Sapienza University
Ludovica Principato: Roma Tre University

Chapter Chapter 6 in Online Impulse Buying and Cognitive Dissonance, 2021, pp 37-46 from Springer

Abstract: Abstract This chapter intends to offer a review of technology acceptance and behavioral models, with the purpose to better comprehend the enabling and disabling factors which encourage consumers to adopt (or refuse) e-commerce digital platforms for their purchases.

Keywords: Technology acceptance; e-commerce; Digital platforms (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-65923-3_6

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DOI: 10.1007/978-3-030-65923-3_6

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