Millennials and On-line Shopping: The Case of Smartphones

Giovanni Mattia (), Alessio Di Leo () and Ludovica Principato ()
Additional contact information
Giovanni Mattia: Roma Tre University
Alessio Di Leo: La Sapienza University
Ludovica Principato: Roma Tre University

Chapter Chapter 9 in Online Impulse Buying and Cognitive Dissonance, 2021, pp 61-70 from Springer

Abstract: Abstract In this chapter MillennialsMillennials, the target of the study (Chap. 10 ), are described, in terms of personal and social characteristics, and purchase behavior. This generation has been chosen due to their familiarity with technology and the aptitude toward hedonistic products and experiential consumptions. To better focus their peculiarities, a comparison among other generations over time has been provided.

Keywords: Millennials; Generation Y; Experiential consumptions; Hedonistic products (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-65923-3_9

Ordering information: This item can be ordered from
http://www.springer.com/9783030659233

DOI: 10.1007/978-3-030-65923-3_9

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().