What Is Design?

Paul Beynon-Davies ()
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Paul Beynon-Davies: Cardiff Business School

Chapter 3 in Business Analysis and Design, 2021, pp 35-52 from Springer

Abstract: Abstract We open this chapter by considering lessons gleaned from the work of great designers. We then propose the focus of business design as being ways of organising. This leads us to consider the process of design as a mix of convergent and divergent thinking, which applies a form of reasoning known as abduction. We conclude with an examination of the analysis and design techniques covered in this book and where they fit within the life cycle of design work.

Keywords: Design thinking; Process of design; Abduction; Techniques (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-67962-0_3

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DOI: 10.1007/978-3-030-67962-0_3

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