People Love Flowers

Eric van Heck
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Eric van Heck: Erasmus University Rotterdam

Chapter 1 in Technology Meets Flowers, 2021, pp 1-22 from Springer

Abstract: Abstract Flowers seduce and inspire us. A complex supply network enables the distribution of flowers worldwide, from producers to end customers. Important global trends, such as population growth, economic and ecological development, and emerging mobile and other technologies, are discussed along with their impact on the circular and digital transformation of the flower business and its markets.

Keywords: Floral industry; Flower markets; Flowers; Global trends; Inspiration; Value network (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-69303-9_1

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DOI: 10.1007/978-3-030-69303-9_1

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