Flower Bouquets and Ecosystems

Eric van Heck
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Eric van Heck: Erasmus University Rotterdam

Chapter 5 in Technology Meets Flowers, 2021, pp 111-148 from Springer

Abstract: Abstract Flower bouquets, based on the concept of modularity, are traded over complex platform ecosystems. A close look at flower bouquets provides insights into the complexity and challenges of flower business ecosystems and its transformation from supply to demand orientation. Experiences with platform ecosystem designs are shared and critical success factors are discussed.

Keywords: Digital platform design; Flower bouquets; Modularity; Platform ecosystems (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-69303-9_5

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DOI: 10.1007/978-3-030-69303-9_5

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