Creativity and Strategic Decision-Making by Top Management Teams

Chetan Walia
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Chetan Walia: University of Bradford

Chapter Chapter 2 in Creativity and Strategy, 2021, pp 21-33 from Springer

Abstract: Abstract The strategic decision-making (SDM) research is rooted in the case study approach and therefore may not have considered actual SDM behaviour. The strategy literature understands creativity within a limited cognition and stresses competitive advantage as the unit of analysis. Research on creativity has largely centred on creative individuals as generators of novel ideas. It is not known whether the selectors of these ideas enhance or compromise creative potential (4Ps—person, product, process, press). This chapter examines decision-making, strategy and creativity as one movement to explore whether SDM (context, content and process) undermines one aspect more than another.

Keywords: Strategic decision-making; Thought worlds; Top management teams; Creativity (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-70466-7_2

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DOI: 10.1007/978-3-030-70466-7_2

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