Strategy Planning in the Real World

Vikas Mittal () and Shrihari Sridhar ()
Additional contact information
Vikas Mittal: Rice University
Shrihari Sridhar: Texas A&M University

Chapter 1 in Focus, 2021, pp 1-10 from Springer

Abstract: Abstract Strategy planning is the most consequential activity undertaken by the CEO and the senior leadership team of a company, given its potential to ability to deliver clarity on how a company will achieve sales growth and margins. Eight case studies of strategy process illustrate the need for improving it. Divergent needs and goals of senior executives, misalignment of CEO and senior executive expectations, unclear employee responsibilities, and lack of reliable measures of customer-value drivers rendered the strategy process inward-focused—and derailed it. In many cases, senior executives continued to rely on unproven and salient beliefs, lay the process hostage to the whims of senior leaders with lack of accountability, wrestled with internal politics, proliferation of initiatives, and bemoaned their company’s inability to link its strategy to sales growth. Many executives believe they fully understand strategy planning. Chapter 1 provides a quiz that calculates executives’ strategy planning quotient—a measure of their understanding of strategy planning—and challenges them to improve it.

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-70720-0_1

Ordering information: This item can be ordered from
http://www.springer.com/9783030707200

DOI: 10.1007/978-3-030-70720-0_1

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().