Trust in Media Technology

Robin Janzik () and Thorsten Quandt ()
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Robin Janzik: University of Münster
Thorsten Quandt: University of Münster

A chapter in Trust and Communication, 2021, pp 99-113 from Springer

Abstract: Abstract Modern media technologies are increasingly discussed in light of their risks: a potential benefit comes with potential damage. The concept of trust in technology explains why users tolerate these risks in the process of technology adoption. However, this emerging field of research is mainly dedicated to the study of trust in the organizational context—it lacks a comprehensive elaboration of the concept in the context of private media use. This chapter addresses this gap by critically evaluating existing approaches to trust in technology and the associated state of research in order to develop a model of trust in media technology. This model takes particular account of the boundary conditions of private media use from a communication studies perspective. Finally, this chapter outlines considerations for the empirical testing of the model, and implications for future research on trust in the context of private media use.

Keywords: Communication studies; Media technology; Media use; Technology acceptance; Trust in technology; Trustworthiness (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-72945-5_5

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DOI: 10.1007/978-3-030-72945-5_5

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