The Intangible Costs of Environmental Fraud: Impacts for Brands, Trust, Corporate Identity, Image, Credibility, and Reputation

Mauro Fracarolli Nunes () and Camila Lee Park ()
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Mauro Fracarolli Nunes: EDC Paris Business School
Camila Lee Park: EDC Paris Business School

Chapter 8 in Business Ethics and Environmental Fraud, 2021, pp 185-206 from Springer

Abstract: Abstract Initiating the considerations around the consequences of environmental fraud, this chapter approaches the impact of this type of deviation in the bundle of companies’ intangible resources. Through a contextualized discussion of the concepts of brand, trust, corporate identity, corporate image, corporate credibility, and corporate reputation, the processes that can lead firms to compromise such resources, causing long-term damages to affected companies, are presented. Alongside a literature review concerning each of these constructs, the debates treat the connection between them, with their similarities and differences being broached. The chapter contributes thus to the understanding of environmental fraud as a risk factor that goes beyond the immediate losses that companies might suffer. While examining the committal of stakeholders’ perceptions, the discussions add to the debate around the nature of intangible resources, as well as to the valorization of strategies that aim to protect them.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-73800-6_8

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DOI: 10.1007/978-3-030-73800-6_8

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