Managing Social Innovation in Sport

Hans Erik Næss () and Anne Tjønndal ()
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Hans Erik Næss: Kristiania University College
Anne Tjønndal: Nord University

Chapter Chapter 5 in Innovation, Sustainability and Management in Motorsports, 2021, pp 81-101 from Springer

Abstract: Abstract In line with Formula E’s self-image as a change-maker in global motorsport it has also supported various social innovation programmes. Among these, we find a programme for enhancing gender equality in motorsports called Dare to be Different—Girls on Track, which this chapter discusses in comparison with the W Series—an all-female racing championship supported by Formula 1. Although both initiatives provide female racers with opportunities they may not have had otherwise, there is also a shared lack of consideration for the social and political circumstances which need to be addressed if the initiatives are going to make a difference.

Keywords: Feminism; Social structure; Quotas; Talent development (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-74221-8_5

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