Environmental Marketing

Tracy L. Gonzalez-Padron ()
Additional contact information
Tracy L. Gonzalez-Padron: University of Colorado Colorado Springs

Chapter 19 in Handbook of Environmentally Conscious Manufacturing, 2022, pp 223-231 from Springer

Abstract: Abstract Consumers around the world are seeking eco-friendly products and services, scrutinizing environmental claims on packaging or through marketing programs (Leonidou et al., 2013). In response, companies adopt environmental marketing strategies to educate consumers on environmental attributes of their green products and services. Environmental marketing provides reputational and economic advantages to firms in the hospitality industry (Rosenbaum & Wong, 2015), product manufacturers (Fraj et al., 2011), agricultural firms (Ainscough et al., 2012), energy (del Mar Miras-Rodríguez et al., 2015), and industrial businesses (Fraj et al., 2013).

Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-75834-9_19

Ordering information: This item can be ordered from
http://www.springer.com/9783030758349

DOI: 10.1007/978-3-030-75834-9_19

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().