Introduction to the Individual Chapters

Laura Rienda (), Lorena Ruiz-Fernández (), Lindsey Drylie Carey () and Irene García-Medina ()
Additional contact information
Laura Rienda: University of Alicante
Lorena Ruiz-Fernández: University of Alicante
Lindsey Drylie Carey: Glasgow Caledonian University
Irene García-Medina: Glasgow Caledonian University

Chapter Chapter 1 in Firms in the Fashion Industry, 2021, pp 1-5 from Springer

Abstract: Abstract The book Firms inthe Fashion IndustryFashion industry provides a comprehensive view of these firms in an international context considering crucial aspects such as sustainabilitySustainability, luxuryLuxury and communication. Over the course of nine chapters, the book collects real stories from companies in the sector, attempts to describe the main differences between fashion companies in different countries, highlights the role of sustainability and communication and/or offers a critical view of luxury brands from the consumer’s perspective.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-76255-1_1

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DOI: 10.1007/978-3-030-76255-1_1

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