Luxury Brands, Consumer Behaviour, and Sustainability

Marie-Cécile Cervellon () and Lindsey Drylie Carey ()
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Marie-Cécile Cervellon: EDHEC Business School
Lindsey Drylie Carey: Glasgow Caledonian University

Chapter Chapter 6 in Firms in the Fashion Industry, 2021, pp 87-95 from Springer

Abstract: Abstract Luxury and sustainability were for long considered as contradictory terms. Over the last decade, under the impetus of the youngest generations of clients, luxury brands have put sustainability, environmental and social responsibility, as core elements of their value propositions. This chapter reviews the value of sustainable luxury for consumers and for brands and highlights how green became gold.

Keywords: Luxury; Fashion; Brands; Sustainability; Consumption (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-76255-1_6

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DOI: 10.1007/978-3-030-76255-1_6

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