BASF: Precision Farming with Lark Bread Initiative

Christoph Wecht (), Matthias Nachtmann () and Frank Koppenhagen ()
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Christoph Wecht: New Design University
Matthias Nachtmann: BASF
Frank Koppenhagen: Hochschule für angewandte Wissenschaften

A chapter in Connected Business, 2021, pp 315-323 from Springer

Abstract: Abstract This article discusses the utilization of precision farming provided by BASF in direct cooperation with the Lark Bread Initiative. By leaving intentional spaces in the fields, farmers can participate in the program securing local processing and sale of their product, e.g., wheat, highlighting biodiversity, and earning a fair share of every loaf sold. With the addition of BASF’s precision farming, formerly an exclusive high-tech feature, in combination with instructed implementation, further supervision, and the appropriate time frame to do so, the project enables farmers to meet decisions based on precise data. This can be seen as an opportunity for a sustainable modernization of a conservative industry.

Keywords: Precision farming; Business model innovation; Digital farming; Connected business; Digital transformation (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-76897-3_20

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DOI: 10.1007/978-3-030-76897-3_20

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