Marquard Media: 4Player’s Learning DNA to Survive Disruptions

Bijan Khezri () and Phillip Schuster ()
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Bijan Khezri: Marquard-Media Group AG
Phillip Schuster: 4Players GmbH

A chapter in Connected Business, 2021, pp 371-378 from Springer

Abstract: Abstract From dot.com boom in 2000 all the way to today’s supercharged growth of the global gaming industry, the history of 4Players—a German gaming solutions company—profiles a case study of continuous strategic renewal centered around purpose-directed environmental engagement, business model innovation, and organizational learning. Five key events in the firm’s 20-year history are selected and studied. This article concludes with five key lessons: (1) build the foundation for success upon a simple and timeless purpose, (2) leverage past learnings and failures to steer toward future success, (3) be bold and prepared to forgo profitability and be patient, (4) eliminate third-party bottlenecks compromising automated scalability, and (5) de-mystify technology.

Keywords: Automation; Business innovation; Gamification-as-a-service (GaaS); Networked economy; Strategic renewal (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-76897-3_26

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DOI: 10.1007/978-3-030-76897-3_26

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