Value(s) Creation

Jan Jonker () and Niels Faber ()
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Jan Jonker: JAB MC BV
Niels Faber: University of Groningen

Chapter 12 in Organizing for Sustainability, 2021, pp 151-166 from Springer

Abstract: Abstract This is the most challenging building block of the Business Model Template (BMT), defining how you shape and use transactions in your business model. Our society can be looked at as an endless flow of transactions translated into daily activities. They are based on either money, or on time or energy (for example); the latter we call hybrid transactions. They are the operational acts that demonstrate an appreciation of the value created between parties. In this chapter, we present a typology of transactions and related strategies, which in turn we link to the concept of multiple (hybrid) values (e.g. sales, take-back, deposit, rent and use). What we want to explain as clearly and as unambiguously as possible is how multiple value(s) creation can be achieved within and through a broad variety of transactions. If this chapter shows anything, it is how difficult it is to make multiple value creation concrete.

Keywords: Multiple values; Value creation; Transactions; Hybrid strategies (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-78157-6_12

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DOI: 10.1007/978-3-030-78157-6_12

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