Alternative Routes

Jan Jonker () and Niels Faber ()
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Jan Jonker: JAB MC BV
Niels Faber: University of Groningen

Chapter 13 in Organizing for Sustainability, 2021, pp 167-175 from Springer

Abstract: Abstract This book is designed to support you to work through the ten building blocks of the Business Model Template (BMT), grouped into three stages, from left to right and top to bottom. The underlying idea is to develop a business model from scratch by following the various steps in the Business Model Template in a straightforward and almost linear manner. There is nothing wrong with your first attempt at developing a business model. But there are many other possible routes. Here we outline five possible alternatives: (1) Idea-driven, (2) Proposition-driven, (3) Network-driven, (4) Impact-driven, and (5) Competence-driven. Depending on your circumstances, the networks you have access to, and the nature of the idea you would like to pursue, an alternative route might be worth looking at. You can still use all of the building blocks of the Business Model Template, but in a different order. That part is up to you.

Keywords: Alternative routes; Business modelling; Different approaches (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-78157-6_13

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DOI: 10.1007/978-3-030-78157-6_13

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