Innovate or Die: Efficient Innovation Instead of Inefficient Start-UpStart-up Thinking

Lucas Sauberschwarz () and Lysander Weiss ()
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Lucas Sauberschwarz: Venture Idea GmbH
Lysander Weiss: Venture Idea GmbH

Chapter 1 in The Corporates Strike Back, 2022, pp 1-33 from Springer

Abstract: Abstract With upcoming disruptive start-ups changing the rules of the game, innovation has become increasingly essential and difficult for incumbents to thrive in today’s world. By copying the start-up methods, large companies try to solve the innovation dilemma of simultaneously managing their existing core business and creating new, disruptive innovations. However, these start-up methods are focused on opportunistic greenfield innovation. Consequently, implementing them in complex corporate environments leads to a vanishingly small chance of success. To increase these chances, incumbents need to find a way to exploit their strengths as an unfair advantage by developing efficient innovations with high customer fit and traction. Using the proposed 5C process, corporates can find the balance between their core business and future opportunities to win the innovation battle against disruptive start-ups with efficient innovation.

Date: 2022
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DOI: 10.1007/978-3-030-79114-8_1

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