The End Is Not Nigh

Lucas Sauberschwarz () and Lysander Weiss ()
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Lucas Sauberschwarz: Venture Idea GmbH
Lysander Weiss: Venture Idea GmbH

Chapter 4 in The Corporates Strike Back, 2022, pp 189-191 from Springer

Abstract: Abstract The need for innovation will increase even further in the future driven by increasingly fast social changes, new technologies and the associated changes in customer needs. Armed with the 5C process to develop efficient innovations, corporations can gain new confidence and motivation to pick-up the battle against disruptive start-ups.

Date: 2022
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DOI: 10.1007/978-3-030-79114-8_4

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