Sustainable Development and Industry 4.0 Determinants in Communication Strategies in Fuel and Energy Complex

Elena A. Ponomareva, Elena A. Nozdrenko and Alina G. Mysakova
Additional contact information
Elena A. Ponomareva: Moscow State Institute of International Relations
Elena A. Nozdrenko: Siberian Federal University
Alina G. Mysakova: Moscow State Institute of International Relations

A chapter in Industry 4.0, 2022, pp 395-407 from Springer

Abstract: Abstract The enterprises of the fuel and energy complex are the most important component of the world economy and in many respects influence the level of global and national economic development due to their focus on ensuring energy security. The activities of FEC enterprises affect environment and involve huge risk on people’s lives working on platforms, mines and factories for the production of energy and raw materials products. Its activities always cause a considerable attention from media, and thus, the proper information and media-communication policy become the most important tool in ensuring the sustainable development of FEC. Determined by the Industry 4.0 modern FEC enterprises are switching their production to automatization and widely using innovative technological solutions in communication activities often currently based on artificial intelligence. Environmental PR and GR are becoming the most important tools in the development of reputation and the formation of a sustainable image of environmental friendly companies in the communication strategies in FEC.

Keywords: Fuel and energy complex (FEC); Sustainable development; Green economy; Artificial intelligence; Communication strategies; Reputation; Q570; M370; M310 (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-79496-5_36

Ordering information: This item can be ordered from
http://www.springer.com/9783030794965

DOI: 10.1007/978-3-030-79496-5_36

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().