Grenada: A Vision of Integrated Technological Advancements to Build a Resilient Tourism Future Through Youth Involvement and Consumer-Centric Service Excellence

Kimberly Thomas-Francois (), Ye Shen () and Marion Joppe ()
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Kimberly Thomas-Francois: University of Guelph
Ye Shen: California Polytechnic State University
Marion Joppe: University of Guelph

Chapter Chapter 9 in Managing Crises in Tourism, 2021, pp 175-193 from Springer

Abstract: Abstract Grenada, popularly known as the Isle of Spice of the Caribbean, remains one of the most resilient tourism-dependent destinations of the southern-eastern Caribbean. Consistent with neighboring islands, the predominant agrarian economy shifted dramatically to a service economy mostly driven by tourism. Over recent decades, the island’s economy succumbed battering from several economic shocks due to world economic crises together with devastation from consecutive monstrous Hurricanes. Tourism in Grenada was positioned for increased growth and further expansion of its international market share until the COVID-19 pandemic shock. Based on the fragility of the tourism sector to external and internal shocks, it is evident that built-in resilience that integrates and spreads dependence and resources for sustainable development in all sectors of the economy is an imperative. The lessons are recurring, and so the destination’s strategy ought to change to ensure diversification in a manner that utilizes human capital to mitigate current challenges. In this chapter, we put forward strategies that create complements to current tourism products and services and at the same time identify opportunities for creative industries that can ensure sustainable continuity of life in times of disruptions. These strategies are entwined in human capabilities, especially youths, using the internet and other technological advancements to achieve service excellence.

Keywords: Grenada; Service Excellence; Tourism Resilience (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-80238-7_9

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