Analysing Covid Adjustments in Hospitality Business Models: Insights from Indian Hospitality Sector Through Social Media Analytics

Saurabh Srivastava
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Saurabh Srivastava: Indian Institute of Technology (IIT) Delhi

A chapter in Globalization, Deglobalization, and New Paradigms in Business, 2021, pp 103-116 from Springer

Abstract: Abstract We have studied the impact of Covid-19 on the hospitality sector in India. As firms in this sector have different business models like travel aggregator, high-end hotel chain, budget hotel chain, sharing platform, hybrid model, etc., we have studied the response of firms from different business models. We have used social media analytics (SMA) for this study where we have extracted the tweets for 6-month period in both pre- and post-Covid (first wave) scenarios. We have studied the construct of the tweets, key themes and their associated words, and sentiments of these tweets and compared the response of different firms. The comparative studies suggest that firms with different business models have reacted to the Covid situation differently which has been reflected in their social media communications as well.

Keywords: Covid; Pandemic impact; Hospitality business model; Sharing economy; Platform business; Social media analytics (SMA); Twitter analysis; Sentiment analysis (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-81584-4_6

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DOI: 10.1007/978-3-030-81584-4_6

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