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Rethinking Executive Education for the Virtual World

Julian Birkinshaw ()
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Julian Birkinshaw: London Business School

Chapter Chapter 1 in Executive Education after the Pandemic, 2022, pp 3-11 from Springer

Abstract: Abstract It is no secret that the executive education industry was hit hard by the Covid pandemic, with face-to-face programmes put on hold and corporate spending on learning and development being cut. A study by UNICON (the consortium for university-based executive education) noted that “many of the world’s leading business schools suffered a fall in executive education turnover” (Hammergren, L. 2021. Executive Education is Changing for Good. AACSB report. https://www.aacsb.edu/insights/2021/february/executive-education-is-changing-for-good ). The Financial Times reported that “the global university based executive education market, worth close to $2bn in 2019, fell by a third in 2020” (Moules, J. 2021. Financial Times, Business School briefing. February 15th.).

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-82343-6_1

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DOI: 10.1007/978-3-030-82343-6_1

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