Digital-Driven Business Model Innovation: The Role of Data in Changing Companies’ Value Logic

Chiara Ancillai (), Luca Marinelli () and Federica Pascucci ()
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Chiara Ancillai: Università Politecnica Delle Marche
Luca Marinelli: Università Politecnica Delle Marche
Federica Pascucci: Università Politecnica Delle Marche

Chapter Chapter 4 in Digitalization and Firm Performance, 2022, pp 73-98 from Springer

Abstract: Abstract The steady rise of new digital technologies offers many opportunities for business model innovation in different industries. This also affects more traditional companies, which need to keep up with technological development to be able to compete with innovative firms. Notably, the Industry 4.0 paradigm has largely drawn the attention on digital-driven business model innovation among manufacturing companies, while less is known about how this is developing in other industries. This chapter aims at filling this gap and contributes to an ongoing debate by providing a thorough analysis of a digital-driven business model innovation in a product/service firm, thereby showing how data can act as an enabler of change and innovation in existing organizations.

Keywords: Business model innovation; Digital transformation; Big data; Case study (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/978-3-030-83360-2_4

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