Trust Issues and Value Co-Creation in the Post-COVID Period

Aleksandr E. Bukharov (), Nina Yu. Makukhina (), Yulia A. Malygina () and Alexandr V. Chernov ()
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Aleksandr E. Bukharov: MGIMO University
Nina Yu. Makukhina: MGIMO University
Yulia A. Malygina: MGIMO University
Alexandr V. Chernov: MGIMO University

Chapter Chapter 12 in Post-COVID Economic Revival, Volume I, 2021, pp 171-187 from Springer

Abstract: Abstract This chapter is about a trusttrust as a factor influencing financial markets during a pandemic. The aim of the study is to assess the relationshiprelationship between the trust and transformationtransformation of traditional financial institutions during a pandemic and post-COVID period. The physical breakdown of social communications has led to a new Human-Centered Design (HCD) valuevalue co-creation format and a shift toward more customized products, as evidenced by the rise in popularity of robo-advisingrobo-advising.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-83561-3_12

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DOI: 10.1007/978-3-030-83561-3_12

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