Daewoo, Shinjin, and the Forerunners of GM Korea: Beginnings to 1996

A. J. Jacobs ()
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A. J. Jacobs: East Carolina University

Chapter Chapter 5 in The Korean Automotive Industry, Volume 1, 2022, pp 147-200 from Springer

Abstract: Abstract Part II begins with Chapter 5, “Daewoo, Shinjin and the Forerunners of GM Korea: Beginnings to 1996.” The first of six case-study essays, this chapter outlines the history of Daewoo Motors between 1937 and 1996. It begins with a section discussing the automaker’s nascent period (1937–1966), when National Motors became Saenara Motors and then was taken over by Shinjin Industries. This is followed by sections reviewing Shinjin’s alliance with Toyota of Japan (1967–1972), Shinjin’s failed alliance with GM (1972–1979), and GM’s early partnership with the Daewoo Group (1979–1987). The chapter then offers sections chronicling Daewoo Motors’ divorce from GM and then blossoming during the late 1980s and early 1990s (1987–1992), leading to its aggressive internationalization under the Daewoo Vision 2000 plan (1993–1996). The latter strategy sought to turn the firm into one of the world’s ten largest automakers. The chapter concludes with a summary of the automaker’s history and status at the start of 1997.

Date: 2022
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DOI: 10.1007/978-3-030-86347-0_5

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