Hyundai Motor Part I: From Construction to Cars, Beginnings to 1987

A. J. Jacobs
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A. J. Jacobs: East Carolina University

Chapter Chapter 7 in The Korean Automotive Industry, Volume 1, 2022, pp 239-269 from Springer

Abstract: Abstract This chapter, “Hyundai Motor Part I: From Construction to Cars, Beginnings to 1987,” is the first of two chapters on Korea’s largest automaker, Hyundai Motor. It begins with two sections outlining the conglomerate’s origins as Hyundai Construction (1937–1960) and the automaker’s creation and early alignments with Ford Motor and Mitsubishi Motors (1961–1976). These are followed by two segments that delve into the development of the Hyundai Pony (1977–1983) and the immediate success of the Hyundai Excel in North America (1983–1986). A fifth section then examines the impacts on Hyundai Motor resulting from tumultuous social and labor unrest of 1987. The chapter’s conclusion briefly summarizes the automaker’s record through 1987 and serves as a lead into Chapter 8 .

Date: 2022
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DOI: 10.1007/978-3-030-86347-0_7

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