Dong-A and Shinjin Jeep Beget Ssangyong Motor: Beginnings to 1996

A. J. Jacobs ()
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A. J. Jacobs: East Carolina University

Chapter Chapter 9 in The Korean Automotive Industry, Volume 1, 2022, pp 313-341 from Springer

Abstract: Abstract This chapter outlines the history of Ssangyong Motor and its predecessor automakers. It begins with sections chronicling the rise of the Ssangyong chaebol (1939–1983), the slow emergence of HDH Motors (1954–1983), and the short-lived run of Shinjin Jeep’s collaboration with American Motors (1969–1983). These discussions are followed by a brief review of the Ssangyong chaebol’s takeover of Dong-A, which targeted its most important asset, the Korando SUV line of the former Geohwa/Shinjin Jeep (1984–1992). The chapter then closes with a section that examines Ssangyong Motor’s Young-sam Kim Regime-inspired boom-and-bust period (1993–1996), followed by a conclusion assessing its prospects for the future at the start of 1997.

Date: 2022
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DOI: 10.1007/978-3-030-86347-0_9

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