Geo-Marine Tourism Development for Luxury Yacht Tourist Markets: Indonesia’s Post-COVID Recovery Strategy

Janti Gunawan (), Aise Kim (), Amien Widodo () and Muhamad Azlian Kautsar ()
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Janti Gunawan: Institut Teknologi Sepuluh Nopember (ITS)
Aise Kim: University of South Australia
Amien Widodo: Institut Teknologi Sepuluh Nopember (ITS)
Muhamad Azlian Kautsar: Institut Teknologi Sepuluh Nopember (ITS)

Chapter Chapter 9 in Luxury Yachting, 2022, pp 155-172 from Springer

Abstract: Abstract This chapter investigates the marine tourism conditions in Indonesia before the COVID-19 pandemic and identifies the potential and challenges for developing sustainable geo-marine tourism as a tool for recovering from the COVID-19 pandemic crisis, while building the path to serve luxury yachters. Specifically, this chapter presents a conceptual model on how geo-marine tourism can be differentiated as a new marine product for luxury yacht tourist markets, who seek unique marine experience with additional value to community development. This chapter suggests key strategies to maximize socio-economic benefits of sustainable marine tourism through collaboration among stakeholders and adopting a participatory management approach, including geo-marine tourism as part of product differentiation strategies for yacht tourists, collaboration for human resource development, local enterprise development and streamlining the geo-marine tourism policies at the local level with the goal of strengthening both domestic and international yacht tourism.

Keywords: Indonesia; Marine tourism; Luxury yacht; Geo-tourism; COVID-19 pandemic recovery (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86406-4_9

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DOI: 10.1007/978-3-030-86406-4_9

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