Introduction to Business Design

Angèle M. Beausoleil
Additional contact information
Angèle M. Beausoleil: University of Toronto

Chapter Chapter 2 in Business Design Thinking and Doing, 2022, pp 15-28 from Springer

Abstract: Abstract This chapter introduces the origin, practiceBusiness design practices and discipline of Business DesignBusiness design (BD), and the four-step Business Design Method (BDM)Business design methods (BDM) steps as an agile, integrative and rigorous approach to navigating the four stages of innovationInnovation stages. This method guides learners to designDesign, participate in, and collaboratively manage a design-driven innovationDesign-driven innovation development process or project.

Keywords: Design; Business design; Design thinking; Human-centered design; Stakeholder-centered design; Strategic design; Project-based learning (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86489-7_2

Ordering information: This item can be ordered from
http://www.springer.com/9783030864897

DOI: 10.1007/978-3-030-86489-7_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().