The Quintet of M2W

Ricardo Ernst () and Jerry Haar ()
Additional contact information
Ricardo Ernst: Georgetown University
Jerry Haar: Florida International University

Chapter 2 in From Me to We, 2022, pp 23-40 from Springer

Abstract: Abstract Proponents of shared value have focused on three ways of achieving economic and societal value—reconceiving products and markets, redefining productivity in the value chain, and building supportive industry clusters; the other equally important features must be added to the mix: ownership and accountability. These two features embody a more comprehensive meaning of competitiveness and enhanced governability (in the form of accountability) as indispensable characteristics of a sustainable and responsible shared approach for all stakeholders, the M2W principle. This understanding is extremely important as we investigate and critique the differences between shareholders and stakeholders. The chapter highlights Nestlé and Coca-Cola to illustrate the “upgraded” shared value concept. Coca-Cola understands the power of M2W and is clear on why shared value is a priority for the company. It believes that their business is only as sustainable as the communities in which it operates, and the M2W principle is a powerful tool to generate economic and social impact across communities and across business which is at the core of their mission.

Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-87424-7_2

Ordering information: This item can be ordered from
http://www.springer.com/9783030874247

DOI: 10.1007/978-3-030-87424-7_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().