Fair Trade as an Illustration

Ricardo Ernst () and Jerry Haar ()
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Ricardo Ernst: Georgetown University
Jerry Haar: Florida International University

Chapter 7 in From Me to We, 2022, pp 111-128 from Springer

Abstract: Abstract The emergence of organizations to “certify” that trade is fair provides buyers of consumer goods assurance that the manufacture, distribution, and sales of products comply with an agreed upon set of standards. This gives the “We” in “Me to We” the full equality it deserves in calibrating shareholder-stakeholder relations. The underlying philosophy of the Fair Trade movement is the idea that buyers have power, and therefore their decisions matter. The ideas of Fair Trade in any of its forms are directly related to the message of switching from shareholders to stakeholders. Fair trade and the certification of fair trade products, be they of an agricultural, agribusiness, manufactured, or services nature, have been growing in importance and will continue to do so. By accepting, embracing, and implementing sustainable M2W policies in an organization, shareholders and all stakeholders will benefit in both measurable and immeasurable ways.

Date: 2022
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DOI: 10.1007/978-3-030-87424-7_7

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