Postscript: Where Are We Now and Emerging Trends in Personal Values Guided Strategy

Scott Lichtenstein and Malcolm Higgs ()
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Malcolm Higgs: University of Southampton

Chapter Chapter 5 in Strategy through Personal Values, 2022, pp 91-111 from Springer

Abstract: Abstract This chapter explores where personal values-guided strategy has been, where it is now and emerging trends in the field. Firstly, the subject as an academic discipline is mapped onto the issue lifecycle in a historical management context to assess where it is now. Next, emerging trends in personal values-guided adaptive strategies is discussed in the context of values-aligned generative business models. Finally, emerging links with moral orientations with practical application to stakeholder governance is illustrated by ex-Unilever CEO Paul Polman’s personal values-led Sustainable Living strategy.

Keywords: Extractive and generative business models; Moral orientation; Corporate governance (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-88269-3_5

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DOI: 10.1007/978-3-030-88269-3_5

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