Servitization and the Necessity of Becoming Ambidextrous: A 12-Year Longitudinal Study

Peter R. Magnusson () and JanErik Odhe ()
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Peter R. Magnusson: Karlstad University
JanErik Odhe: Karlstad University

A chapter in The Palgrave Handbook of Service Management, 2022, pp 201-222 from Springer

Abstract: Abstract This chapter reports the findings from a longitudinal study spanning 12 years. It contributes to an improved understanding of how servitization actually happens, and, more specifically, how it affects the servicizing organization. The focal company AIR was a B2B manufacturing company in the aviation business, specializing in manufacturing jet engines. The case describes and analyzes how a unit at AIR made the successful transition from a pure make-to-print actor (product/production logic) to offering overall solutions (service logic), where we focus on the challenges that AIR encountered. It provides six major findings; the most surprising is perhaps the necessity to handle ambidexterity for successful servitization.

Keywords: Servitization; Ambidexterity; Product service systems; Transition; Ecosystem; Modularization (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-91828-6_11

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DOI: 10.1007/978-3-030-91828-6_11

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