Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World

Per Kristensson (), Jonas Hjalmar Blom () and Erik Wästlund ()
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Per Kristensson: Karlstad University
Jonas Hjalmar Blom: Karlstad University
Erik Wästlund: Karlstad University

A chapter in The Palgrave Handbook of Service Management, 2022, pp 303-314 from Springer

Abstract: Abstract For new services to be successful, users (customers, patients, citizens, etc.) must embrace and sometimes engage in behaviors that are both new and difficult for them. As research has put more and more emphasis on the importance of being user-centric, it is hard to understand why the behavior change that many times are required for the user has not been problematized more. In this chapter we present five evidence-based ways that describe and explain how behavior change can enable important services such as sustainability, education, and health—services make the world a better place.

Keywords: Behavior change; Transformation; Service innovation; Co-creation (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-91828-6_16

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DOI: 10.1007/978-3-030-91828-6_16

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