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Toward Socially Responsible Business: A Typology of Value Postures in Nested Service Ecosystems

Jonathan J. Baker (j.baker@adelaide.edu.au), Vicki J. Little (vicki.little@monash.edu) and Roderick J. Brodie (r.brodie@auckland.ac.nz)
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Jonathan J. Baker: University of Adelaide
Vicki J. Little: Monash University Malaysia
Roderick J. Brodie: The University of Auckland Business School

A chapter in The Palgrave Handbook of Service Management, 2022, pp 371-391 from Springer

Abstract: Abstract The need to share value with multiple stakeholders has become a business imperative. This chapter argues a service ecosystem perspective gives insight into how this might be achieved. We propose five interrelated, interdependent “value postures” that system actors adopt—systemic, strategic, relational, operational, and individual. A value posture is the way actors think about and practice creating and delivering value with others. Each posture reflects unique combinations of stakeholders, stakeholder goals, resources, and institutional arrangements. This chapter argues achieving alignment and consistency within and between value postures at different levels enables sharing of value with stakeholders and socially responsible business.

Keywords: Service ecosystem; Value postures; Value co-creation; Emergence; Socially responsible business; Service-dominant logic (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-91828-6_20

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DOI: 10.1007/978-3-030-91828-6_20

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