Service Innovation in Networks: Co-creating a Network Business Model

Kars Mennens (), Dominik Mahr (), Paul C. Fenema (), Tom Schiefer () and Adriana Saraceni ()
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Kars Mennens: School of Business and Economics, Maastricht University
Dominik Mahr: School of Business and Economics, Maastricht University
Paul C. Fenema: Netherlands Defence Academy
Tom Schiefer: School of Business and Economics, Maastricht University
Adriana Saraceni: School of Business and Economics, Maastricht University

A chapter in The Palgrave Handbook of Service Management, 2022, pp 555-575 from Springer

Abstract: Abstract Digitalization increasingly requires collective innovation for joint value creation. However, many network collaborations fail, since early-stage alignment is a complex craft. This chapter employs a service design approach for achieving early-stage alignment for network service innovation. We engaged in action research involving a service logistics network responsible for the maintenance of maritime equipment for a Navy organization. Generative scripts captured essential elements of the network business model at organizational and network levels. These scripts were systematically validated within the network. The result offers practitioners a methodology for achieving early-stage alignment on elements of a network business model.

Keywords: Service innovation; Networks; Business model; Value proposition; Service design; Data science (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-91828-6_28

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DOI: 10.1007/978-3-030-91828-6_28

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