How Customers’ Resources Influence Their Co-creation Experience

Helena Alves () and Cátia Jesus ()
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Helena Alves: University of Beira Interior
Cátia Jesus: University of Beira Interior

A chapter in The Palgrave Handbook of Service Management, 2022, pp 677-728 from Springer

Abstract: Abstract This chapter intends to study which resources are most used by the consumer in an event context, as well as the influence they have on the outcome of the experience. Based on one qualitative (Study 1), which aimed to identify the resources used by consumers in an event context, and another quantitative (Study 2) for testing the relationship between event consumers’ resources on the outcomes of their co-creation experience, it was found out that physical, cultural, and social resources all have a positive and significant influence on consumer satisfaction and behavioural intentions.

Keywords: Consumer experience; Value co-creation; Cultural events; Resources integration (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-91828-6_34

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DOI: 10.1007/978-3-030-91828-6_34

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