Target Market America

Hermann Simon
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Hermann Simon: Simon-Kucher and Partners

Chapter 14 in Hidden Champions in the Chinese Century, 2022, pp 91-97 from Springer

Abstract: Abstract America is and remains the most challenging market for the Hidden Champions. The market share of German experts relative to GDP is lower in America than in China. Full integration in the form of Transatlantica remains a vision that has not yet taken place. The US market deserves the Hidden Champions’ increased attention to overcome barriers and to catch up. This is especially true for the US capital market, which offers significantly higher company valuations than the European market.

Date: 2022
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DOI: 10.1007/978-3-030-92597-0_14

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