Business Thinking Through Design

Yujia Huang () and David Hands ()
Additional contact information
Yujia Huang: University of Dundee
David Hands: Lancaster University

Chapter 5 in Design Thinking for New Business Contexts, 2022, pp 77-99 from Springer

Abstract: Abstract Chapter 5 offers a comprehensive overview of the macro-economic structure and systems that govern and affect organisations across the globe. Taking into account national differences and contextual variations, these economic systems define and direct organisational structure, composition and commercial operation. When viewed in entirety, these macro socio-economic conditions provide a broad reaching framework to both foster and limit the ability to drive leading innovation. Different types of organisation have their own unique characteristics and values to embrace and enact the process of innovation relative to their area of business operation. What works for one business may not necessarily work for another; context is of primary importance when adopting a creative mindset when securing competitive superiority through design. In essence, business composition heavily influences the strategies available to design enhancement; this is particularly pronounced when critically examining the structural differences between SMEs and large multinational organisations. This chapter aims to outline the principle business factors that need to be considered prior to embarking upon a design thinking approach to the process of securing competitive advantage, be it developing new to the world products/services or fostering organisational change by design.

Keywords: Economic systems; Business Environments; Organisation types; Business structure; Business composition (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-94206-9_5

Ordering information: This item can be ordered from
http://www.springer.com/9783030942069

DOI: 10.1007/978-3-030-94206-9_5

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().