Design Thinking: Practice and Applications

Yujia Huang () and David Hands ()
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Yujia Huang: University of Dundee
David Hands: Lancaster University

Chapter 8 in Design Thinking for New Business Contexts, 2022, pp 149-175 from Springer

Abstract: Abstract This chapter aims to address one common perception of design thinking—its ambiguous nature and transferability from theory to practice. Here, it features three contextually rich case studies provided by leading academics in the field of design and service design. The broad range of cases goes some way to addressing the widely held misconception of design thinking as a superficial and time-consuming exercise. The three examples offered yield an interesting set of insights as to how design can drive commercial success whilst supporting enhanced end-user experiences.

Keywords: Case Studies; Service Design; Design Process; Design Methods; User Experience (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-94206-9_8

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DOI: 10.1007/978-3-030-94206-9_8

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