Managing Service Failure and Recovery and Online Brand Communities

Wilson Ozuem () and Michelle Willis ()
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Wilson Ozuem: University of Cumbria
Michelle Willis: University of Cumbria

Chapter 8 in Digital Marketing Strategies for Value Co-creation, 2022, pp 157-181 from Springer

Abstract: Key Issues Service failure recovery eWOM Technology as resilience BEC model

Date: 2022
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DOI: 10.1007/978-3-030-94444-5_8

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