Exploring the Sectoral Patterns of Possible Applications of AR as an Important Ingredient of New Business Models: The Bangladesh Perspective

Uzzal Ali Pk and Md. Rakibul Hafiz Khan Rakib ()
Additional contact information
Uzzal Ali Pk: Dinajpur Government City College
Md. Rakibul Hafiz Khan Rakib: Begum Rokeya University

Chapter Chapter 2 in Integrated Business Models in the Digital Age, 2022, pp 47-66 from Springer

Abstract: Abstract Augmented Reality (AR) is now increasingly considered as one of the promising technology to be used in the field of business and marketing across the world. Although the use of AR in the field of business is not a new phenomenon; but in Bangladesh it still remains untapped having enormous potentials. This study intends to explore AR practices in the business sectors around the globe and suggests the possible business sectors for applying AR technology in Bangladesh. This study found AR advertising, AR tourism, AR education and training, AR online retailing and AR gaming as the most emerging sectors for AR application in Bangladesh. This study also provides several implications that may help the government, technopreneurs, marketers and relevant researchers while they are working on the AR technology application in Bangladesh along with the suggestions for future research.

Keywords: AR; AR advertising; AR tourism; AR education and training; AR online retailing; AR gaming; Bangladesh (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-97877-8_2

Ordering information: This item can be ordered from
http://www.springer.com/9783030978778

DOI: 10.1007/978-3-030-97877-8_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().