How Can Luxury Fashion Brands Create a Multisensory Environment Online to Improve Customer Experience?

Laura Stancescu (), Lillian Clark () and Carolina Redolfi ()
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Laura Stancescu: Northumbria University
Lillian Clark: Northumbria University
Carolina Redolfi: Northumbria University

Chapter Chapter 8 in Integrated Business Models in the Digital Age, 2022, pp 275-314 from Springer

Abstract: Abstract The interactive experiences play a significant role in maintaining customer loyalty both offline and online and the human touch in particular remains a necessity when it comes to purchasing luxury goods. There is a rising trend towards adopting Augmented Reality (AR) technology, or Virtual Reality (VR), for a store-like shopping experience from the comfort of the customer’s home. The chapter examines how luxury fashion brands can improve customer experience online by adopting technology-centric business models and AR/VR.

Keywords: Augmented Reality (AR); Technology; Virtual Reality (VR); Fashion brands; Luxury goods (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-97877-8_8

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DOI: 10.1007/978-3-030-97877-8_8

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