Ideation to Impact: The Organisational Culture That Transforms Caterpillars into Butterflies

S M A Moin ()
Additional contact information
S M A Moin: Queen Mary University of London

Chapter Chapter 6 in Creativity in the Imagination Age, 2022, pp 113-142 from Springer

Abstract: Abstract Ideas are the currency in the imagination age we are living in today. While ideas are free, ideation needs a supportive culture to thrive. A culture of creativity and innovation breeds ideas by inspiring people to imagine, experiment and take intelligent risks. This chapter begins by discussing the power of ideas sourced from human imagination in promoting innovation that has changed the course of human civilisation over the ages. This follows a critical account of organisational culture drawing on interdisciplinary literature. Seeing culture as the breeding ground for ideas, this chapter explains how culture empowers people, mobilises resources, and sparks creativity and innovation. Finally, a new creativity model is grounded from the discussions of the previous chapters and drawing on the creativity literature.

Keywords: Ideation; Organisational culture; Innovation DNA; Creativity model (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-98647-6_6

Ordering information: This item can be ordered from
http://www.springer.com/9783030986476

DOI: 10.1007/978-3-030-98647-6_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().