The Threat of Uncertainty in the New Product Development Process

Giacomo Marzi

Chapter Chapter 6 in Uncertainty-driven Innovation, 2022, pp 95-104 from Springer

Abstract: Abstract Entrepreneurs, innovators and managers are asked to consider where and how they faced unnecessary development issues in their daily work, emphasising the importance of specifying the boundaries of a new productproduct developmentnew product development project and how an unnecessary load of features would affect the fulfilment of a development project. Several project managers’ and developers’ perceptions, underestimation of a project’s complexity and a blurred understanding of what consumers want are among the causes of unsustainable product development. Entrepreneurs, innovators and managers should consider the value drivers of a product, as well as the dangers of an overly developed product. The aim of an effective new product development project should be to maximise market positioning while preserving product and usability.

Keywords: New product development; Uncertainty; Excessive development (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-99534-8_6

Ordering information: This item can be ordered from
http://www.springer.com/9783030995348

DOI: 10.1007/978-3-030-99534-8_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().