Demand by Heart: The Marshmallow Test

Li Way Lee () and Aaron Keathley ()
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Li Way Lee: Wayne State University
Aaron Keathley: Wayne State University

Chapter Chapter 19 in 45 Conversations About Behavioral Economics, 2022, pp 77-79 from Springer

Abstract: Abstract The Marshmallows Test is designed to see if a person (or animal) prefers gratification now to gratification later. It goes something like: “You may choose between 5 marshmallows now and 7 marshmallows an hour later.” You pass the test if you choose to have more later. Paul Krugman says that Americans are failing the Marshmallow Test during Covid-19. What's he saying?

Date: 2022
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DOI: 10.1007/978-3-031-05046-6_19

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