Demand Under Peer Pressure: Picking Your Shoes

Li Way Lee () and Aaron Keathley ()
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Li Way Lee: Wayne State University
Aaron Keathley: Wayne State University

Chapter Chapter 20 in 45 Conversations About Behavioral Economics, 2022, pp 81-83 from Springer

Abstract: Abstract Do you remember the last time when you bought a pair of shoes? Would you say that you considered only comfort and price? Or did you worry about how other people think when they see you in those shoes? How did you learn about those shoes?

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-05046-6_20

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DOI: 10.1007/978-3-031-05046-6_20

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