Fragility: The Urge to Build Empire

Li Way Lee () and Aaron Keathley ()
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Li Way Lee: Wayne State University
Aaron Keathley: Wayne State University

Chapter Chapter 5 in 45 Conversations About Behavioral Economics, 2022, pp 19-21 from Springer

Abstract: Abstract Managerial performance is a complex thing. We cannot measure it by profit, because profit depends on so many other micro and macro forces over which nobody has full control. Rather, we measure managerial performance by the firm's growth and market sharemarket share. Call it “the growth heuristic.” Let's talk about evidence of the growth heuristicgrowth heuristic. A good place to look is press releases. Let's see if the typical press release on a CEO uses the growth heuristic more often than the profit heuristic.profit heuristic

Date: 2022
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DOI: 10.1007/978-3-031-05046-6_5

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